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recommended reading

Below is a growing list of good old fashioned books that have earned a good spot on our book shelf.

Linchpin
By Seth Godin

Tribes
By Seth Godin

The Dip
By Seth Godin

Small is the New Big
By Seth Godin

The Big Moo
By Seth Godin

Purple Cow
By Seth Godin

All Marketers Are Liars
By Seth Godin

Survival is Not Enough
By Seth Godin

Permission Marketing
By Seth Godin

Unleashing the Idea Virus
By Seth Godin

The Social Media Bible: Tactics, Tools and Strategies for Business Success
By Lon Lafko and David K. Brake

The SEO Bible
By Jerri L. Ledford

Social Media Marketing: An Hour a Day
By Dave Evans

Landing Page Optimization
By Tim Ash

The New Rules of Marketing and PR
By David Meerman Scott

Good to Great: Why Some Companies Make the Leap, and Others Don't
By Jim Collins

Built to Last: Successful Habits of Visionary Companies
By Jim Collins

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
By W. Chan Kim

The Strategy Paradox: Why Committing to Success Leads to Failure
By Michael E. Raynor

The Ecology of Commerce: A Declaration of Sustainability
By Paul Hawken

Zag: The Number One Strategy of High-Performance Brands
Marty Neumeier

Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
Susan Drake

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