One of the most costly mistakes nonprofits and small businesses can make is operating or marketing blindly — without a strong sense of where they fit in the increasingly competitive landscape and tough economic conditions in which they operate.
Our market research and marketing positioning strategy services focus entirely on helping you thrive. We take a crystal clear picture of the landscape in which you are operating, and uncover hidden assets and potential barriers to a thriving brand, all aimed at strengthening your competitive health and ensuring your financial sustainability. Quite often, our clients purchase the services below as a combined package, offering one of the most comprehensive research and marketing strategy insights available.
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market research and positioning package
Our cornerstone market research, positioning, and marketing strategy services are the intelligence behind what keeps our marketing "smart." This comprehensive support package serves as our map and compass to offer pinpoint recommendations to strengthen your competitive health, diversify revenue streams, tell your unique story, and ensure your financial sustainability.
focus groups and surveys
We lead you to effectively and affordably take the pulse of your customers, test a new program or product, and gather invaluable customer data with our quantitative and qualitative survey and focus group development.
marketing program and publication audits
Our marketing program and publications audits help you eliminate marketing program waste, focus limited marketing resources where results will be highest, fully understand the motivations of your target audiences/customers, and arm you with a succinct marketing strategy and engaging messaging that tells your story in a manner that sticks.